D-ID studio

Platforms

iOS, Android, Web

Year

2023 - Current

Role

Design lead, Product strategy

Stakeholders

VPs, Product, Dev

I lead design at D-ID, an AI Avatar multi-product platform.

The Video Studio is an AI Avatar text to video creation tool available on iOS, Android and desktop.

From single to multi-product

When I joined the team, the platform was a standalone video generator. Since then, it has evolved into a comprehensive suite of tools, including AI Agents, a dynamic video editor, translation capabilities, campaign management, and a mobile app. This transformation has expanded the platform’s value, empowering users with a fully integrated video AI ecosystem.

From video generator, to video editor

Old-- Clunky UI, no video editing tools.

New-- Scenes, media, backgrounds, text, animations Avatar settings & more.

Old-- Limited voice selection & exploration.

New-- Filters, improved preview experience

Templates

To streamline the video creation process, I introduced a library of preset templates. These professionally designed templates give users a head start, reducing creative friction and making it easier to produce high-quality videos quickly. This addition not only improved user efficiency but also lowered the barrier for creating engaging content.

Full video editing capabilities

I expanded the platform’s functionality to offer complete video editing tools. With features such as multi-scene editing, text, shapes, media uploads, Avatar settings & backgrounds just to name a few. The aim was to give users creative control while maintaining an intuitive experience for all skill levels.

Mobile app

A companion app enabling users to create videos on the go, with seamless avatar recording using their mobile camera for added convenience.

Get started

Empowering creativity from the start

Pick an Avatar

Bring digital personas to life

Create an Avatar

Capture yourself with photo or video

Input a script

Bring voice or text to life seamlessly

User communications

I helped develop a cohesive communication system with in-app messaging, feature releases, and user journey trees, ensuring clarity, engagement, and seamless feature adoption.

Usability testing

I spearheaded a 500-participant usability research study for the studio redesign and major feature updates at D-ID, gathering insights that directly informed design improvements and user experience refinements.

Summary

The AI Avatar studio redesign expanded the platform into a multi-product ecosystem and introduced features like templates, video editing, and more. Usability testing and improved user communications helped drive a 20% increase in conversion rates.